THE SWIMS STORY
Growing up with four distinct seasons in Norway, I never let go of the black rubber galoshes that my late grandfather passed on to me. In 1999 they accompanied me to a milder, but still rainy Paris. Wearing Chuck Taylor’s Converse and galoshes, I got around the severe rainfall that autumn. Not surprisingly, my footwear became the subject of many jokes around the art school I attended. Later, while living in New York, I blended in with an image-conscious culture that defied slushy streets, freezing winds and pouring rain. Naturally, this resulted in a lot of discomfort and many ruined pairs of shoes.
A few more Manhattan winters went by while I searched for the right product before I finally took matters in my own hands and decided to develop SWIMS – The Modern Galosh!
Little did we know, a few years later SWIMS would primarily be known for innovative loafers and functional summer classics. Moreover, SWIMS has established a solid presence in the summer category and we continue to expand our innovative offering, while remaining true to our core philosophy of adding value by merging true functionality with timeless classics.
SS15 comes as a milestone and a celebration for SWIMS. It’s the first year we offer a total look; with shoes, swim shorts, piques, windbreakers, jackets and accessories. All products are carefully crafted to match our SWIMS DNA with the touch of a positive surprise. All in all, SWIMS SS15 is a look of leisure and pleasure – a look of functional easy living!
Salute the summer and stay cool,
Johan R. Founder